Checking Keywords For Getting Maximum Visitors

If you are updating the content of you website on the regular basis then you really realize that this is one of the best strategy to pull visitors on your website and also it will help to get search engines regularly on your web pages. People always love to read fresh contents whenever you post them on your blog. All search engines including Google also give more attention to your website if you are updating it on regular basis with fresh and unique content. In this situation, Google will list any new piece of information more frequently. If you will not give more attention on the selection of the keywords then it means you are directly loosing lot of money and potential traffic.

The use of proper keywords is not as simple as select any word; it should be relevant to the subject of the site. You really need to find out the phrases that people are searching on the search engines during their routine searches and these key phrases can help you to get better ranking in SERP. This process is generally called keyword research and make it part of your daily routine in order to get better ranking in the search engines day by day. You can search better keywords by any keyword research tool in which Google external keyword tool and wordtracker keyword tool is very common. These keyword tools compile information of all searches which people are doing on the different search engines. Also, these tools show you the keywords and phrases which people are actually searching. This can really be a gold mine for you.

During the keyword selection process, don’t even try to go for most popular keywords because they already have too much competition. What you need to do is, go for long tail keyword phrases. These are the 3-4 word phrases which people are using for their searches during searching on any search engine. Actually, these long tail keywords have less competition and you can get higher ranking in a shorter period of time as compare to higher competitive keywords.

Another very important reason for preferring long tail keywords are that long tail keywords really narrow down the visitors that are searching for these keywords. Whenever you will go for adding long tail keywords in your websites, then go for natural way only. Include these keywords in your title and throughout your article in a natural way. If you will choose proper keywords then you will see the boost within the few weeks as your pages indexed in Google.

Targeting Specific Keywords

Learning about targeting specific keywords is the major way to get success in the field of SEO (Search Engine Optimization). In the following steps you will learn to target the specific keywords for your campaign and which keywords you need to target and on which basis you are targeting them.

Basis on which you can target the Keywords:

The one and only one major point is that your selected keyword appears in the searches of the search engines. If your keyword appears in the search engines then they will send more targeted specific traffic to your site.

Which Keywords to Target:

When you will go for targeting any keywords, you want to plan to go for those keywords which have little competition. For example, if I type the keyword “michigan seo”, I get 436,000 search results in google. This keyword has high competition, and to get on the top page of the google is not very simple.

While, If I type “michigan seo expert services” there are only 44,000 results. It has less competition and to get higher search engine placement is easy as compare to “michigan seo”. The result of this explanation is that you have to focus on long tail keywords (4-7 words) that have very less competition.

Targeting these Keywords:

To target these keywords is very simple task. For doing this, you need to put your keywords in bold every time whenever you use them in your writings. Your keyword should be used one time in every 75 words. You also have to use your keyword as the title of your article. All search engines will see the density of your keywords and then put your site under the search results of your keywords.

I hope these guidelines will be very helpful to you for optimization your site for the search engines.

SEO & SEM

What is SEO?

Search Engine Optimization (SEO) is the procedure of analyzing or examines websites and makes changes in them to enable for enable search engines to read it, recognize it and index it properly. This is not altering the appearance of site. It is minor changes, adding up or altering text in the code so that the search engines can interpret the site. SEO is basically serving the search engines.

What is SEM?

Search Engine Marketing, or SEM, is the type of Internet Marketing that promotes the websites by increasing the visibility of websites in the Search Engine results pages (SERPs). Few SEM methods are: Search Engine Optimization (or SEO), paid link placement, and paid inclusion.

Search engine marketing (SEM) refers to the small text advertisements which usually appear in search engine results at the top or down the right hand side. These are often tagged as "sponsored Links" or "sponsored results".

Difference between SEO & SEM

SEM is broader term than SEO. It includes SEO along with other ways to improve a sites visibility in search engine results pages, just like paid inclusions and paid listings.

The SEM carries out instant results. If you wanna increase your traffic and your visibility immediately, and you have a enough budget, this will be the way to move. While, SEO can takes 30-45 days to make your site visible in SERPS.

The campaigns of SEM will not complete without SEO. SEO is one of the ways of optimizing the content of website for relevant and targeted key phrases in order to get higher natural ranking than its competing websites. SEO is providing a cheaper and long term solution for getting higher qualified traffic.